If you are on the bus, coffee shop or another public setting, chances are someone next to you is reading an eBook.
Fact is, eBooks are becoming more and more common as numerous authors are publishing on an eBook format. About 62 percent of publishers are releasing eBooks, according to Sept. 2011 data from Aptara Survey of Publishing Professionals.
Naomi Hirahara, eBook author, said “this field is always changing.” She advised joining eBook publisher circles, investigating what the buzz is about and — of course — trying it for yourself.
“Cover to Cover: Are AAPIs Embracing eBoooks” panel at V3con noted the popularity of the fairly-recent reading phenomenon. Yet there are still some kinks to work out.
Chiwan Choi, poet and small press publisher, said universal formatting (sometimes text does not read the same on a mobile device or a Kindle) are not easy to modify. Another aspect he hopes will change in the near future is multimedia content for eBooks. Some magazines and newspapers already incorporate multimedia within their iPad reader formats.
However, the biggest challenge is selling an eBook.
Elyse Dinh-McCrillis, eBook editor, said whatever the length or topic, it “better be good.”
The panelists agreed eBooks are perfect for short and long reads, fiction and non-fiction.
Erika Hayasaki, associate professor of literatery journalism at University of California, Irvine, said someone can publish long-form journalism pieces as long as 30,000 and be able to disseminate it, something that is not attainable through many media publications. “It creates opportunities,” she said. “People like reading them.”
The panelists had some tips:
- Create a following on social media, without begging people to buy your new read.
- Make sure you have an editor review your eBook before you self publish.
- When you draft a price, keep in mind the product, length and form readers will obtain.
- Don’t be afraid to try it.
— Brian de los Santos, V3con blogger