The jam-packed room on Saturday afternoon’s panel, “Blogging as a business: Monetize your efforts,” was evidence of the digital media shift and the use of blogging as an income source.
Ted Nguyen, founder of Ted Nguyen USA, moderated a panel with experienced bloggers Sheila Bernus Dowd, Clever Girls Collective co-founder and CEO, Eric Nakagawa, Simple Honey creator, and Sonali Pathak, with iVillage, where they discussed methods on cashing in on personal and theme-based blogs.
“Meet the challenges to the max, take the opportunity and make some money doing it,” Nguyen said.
We compiled a list of some tips experts shared at the panel to get things rolling.
1-If you’re not passionate— just in it for the money —it’s not going to work.
2-Create your brand on social media. Be active on Twitter, Facebook or other social networking sites to gather a following that can migrate to your blog.
3-Market yourself and understand who you are. Maybe you aren’t at a million page views but know your message.
4-Be entrepreneurial. Think outside the box while concentrating on the money-making process. Ask yourself if it will work.
5-Create a media kit. Know your website traffic numbers and be able to speak to company representatives about them.
6-Try to seek opportunities in public speaking or linking to other content or products to generate money.
7-When starting off, analyze a similar blog and try to exceed them.
8-Keep it interesting. Remember to use your voice and be unique. Entice your audience.
9-When you pitch to a company, be precise and clear about the pay and your product. Don’t be afraid to negotiate but don’t forget about your audience.
10-Always have goals, big or small, to measure where your blog is headed.
-Brian De Los Santos, V3con blogger