Video is becoming essential on social media platforms like Facebook, Twitter and Snapchat. Beyond produced videos, live streaming is also growing more popular. Find out how you can make engaging video content for social media.
By Linda Ha
Social media experts Lia Haberman and Anthony Quintano discussed how to best utilize social media platforms to keep audiences engaged.
“You need to catch the audience’s attention in the first minute,” said Quintano.
— Angela Kim (@angelaishere) June 25, 2016
Behind-the-scenes of Facebook Live.
— Linda Ha (@lindaminhha) June 25, 2016
“YouTube is not seen as a social app, it’s an entertainment app, and becoming more like television” said Quintano.
— Marqueeda LaStar (@LaStarGotNext) June 25, 2016
“Facebook Live views means that’s how many timelines you’ve reached, not how many have actually watched the video,” said Haberman.
— Richard Winton (@LAcrimes) June 25, 2016