Panel Recap: Making Videos for Social Media

Video is becoming essential on social media platforms like Facebook, Twitter and Snapchat. Beyond produced videos, live streaming is also growing more popular. Find out how you can make engaging video content for social media.

By Linda Ha

Social media experts Lia Haberman and Anthony Quintano discussed how to best utilize social media platforms to keep audiences engaged.

“You need to catch the audience’s attention in the first minute,” said Quintano.

Behind-the-scenes of Facebook Live.

“YouTube is not seen as a social app, it’s an entertainment app, and becoming more like television” said Quintano.

“Facebook Live views means that’s how many timelines you’ve reached, not how many have actually watched the video,” said Haberman.