The inaugural 2012 V3con, the Asian American Digital Media Conference
By Sonali Kohli, March 2013
The V3 Digital Media Conference (V3con) was launched by the Asian American Journalists Association-Los Angeles Chapter (AAJA-LA) in 2012 with partnership with leading Asian marketing, advertising and public relations agency IW Group, with the support of Lac Su (one of the founders of the “Banana Conference”) and Gil Asakawa (AAJA-Denver Chapter Founding President and co-organizer of the “Banana2 Conference”). Following the success of the two previous Banana Conferences, AAJA-LA brought together the largest gathering of Asian American bloggers, digital journalists, and digital enthusiasts to date, with over 500 attendees.
Led by V3con Founder and Executive Director Jocelyn “Joz” Wang, the founding Steering Committee sought to highlight the “Vision. Visibility. Voice” of Asian Americans online by building bridges between various Asian American digital communities as well as featuring some of the most influential and interesting Asians online.
The conference kicked off on August 24, 2012 with a Friday evening Opening Awards Reception, sponsored by Comcast/NBCUniversal, at the Pacific Asia Museum in Pasadena with more than 300 guests in attendance. Guests enjoyed hosted appetizers from Panda Express and beverages from Coca-Cola, Kigen Sake, and Pabst Blue Ribbon. The program was emceed by MSNBC dayside anchor, Richard Lui and included entertainment from talented Asian American musicians, Jane Lui, Andrew Figueroa Chiang, and Ipo Pharr. The first V3con Awards were presented to:
- Jeff Yang, Vision Award (presented by Keith Chow)
- Lisa Ling and David Choi, Visibility Awards (presented by Gordon Tokumatsu and Phil Yu)
- Jocelyn “Joz” Wang, Voice Award (presented by Tamlyn Tomita)
The V3 Digital Media Conference took place the next day on Saturday, August 25, 2012 at the Japanese American National Museum and the National Center for the Preservation of Democracy in Little Tokyo, Downtown Los Angeles with more than 500 bloggers, journalists and community members who attended a full day of plenaries and panels covering topics ranging from journalism versus blogging, to food blogging, to YouTube stars.
The Saturday conference began with a healthy hosted breakfast provided by McDonalds and two plenary sessions. The first plenary, “Asian Spotting in the Traditional Media,” was moderated by ABC7’s David Ono and featured Richard Lui (MSNBC), Jocelyn “Joz” Wang (8Asians), and Jeff Yang (The Wall Street Journal). It was followed by “Lights, Camera, Action: Asian Americans are naturals on YouTube,” moderated by KTLA5’s Frank Buckley and featuring speakers David Choi (David Choi Music) Clara Chung (ClaraC Music), and Stephen Dypiangco (National Film Society). Verizon Wireless representatives presented a session Gadgetry session, showcasing the in mobile technology before lunch was served by Panda Express with beverages by Coca-Cola.
The afternoon breakout sessions featured a huge array of panels and topics and featured speakers such as Erin Yoshimura, Phil Yu, and Teddy Zee. The distinguished lineup of speakers was arranged under the leadership of Gil Asakawa.
The impressive lineup of sponsors was secured under the leadership of Denise L. Poon.
The #V3con hashtag was trending in Los Angeles on both days in 2012, with more than 5,000 Twitter mentions, over 25 million impressions, reaching an audience of over 5 million Twitter followers.
Here is the closing video from V3con 2012, shown at the end of the inaugural conference: